Here’s a message from Jianna von Savoye about a new vintage store in Midtown at 243 Californian Ave.
“Tina Reynoso began “treasure hunting” and selling vintage items online as a passion project that allowed her to work from home and spend time with her children as they grew up. Now her collection exists as a brick and mortar store in the heart of Reno.
Located on California Ave, Waggish & Co. is Reno’s newest addition to shopping in midtown. Downstairs of The Cheese Board, you’ll find a hidden treasure trove full of handpicked clothing, homeware, art and more. Waggish & Co. is not your typical secondhand store and offers a curated shopping experience with one of a kind items that each have their own unique story.
“Right now everything is mass produced and all these things in my store are things that went overlooked by trends and would've gone into landfills,” Reynoso says. “I love the idea of saving things from history that you can’t get anymore.”
Waggish & Co. was inspired by Reynoso’s trip to Italy, where she found herself drawn to local boutiques full of handmade items and wanted to bring that same concept home to Reno’s local community.
“I want to build up our community because it’s stronger when we rely on each other instead of big business,” Reynoso says. Waggish & Co. has big plans to build up the community by hosting an all local flea market in the parking lot on the second Saturday of each month and is currently searching for other vendors. “
Waggish & Co plans to organize the monthly flea market starting in April.
Keep Reno Rad reporting, January 2025