Following in his family’s entrepreneurial footsteps, Shivam Shah always knew becoming a business owner was his ultimate goal. Originally from India, he moved to Reno in 2014 at the age of 24, shortly after marrying his wife. Though he had a degree in software engineering and built a career in that industry for over a decade, his long-term vision was always to run something of his own.
That vision came to life August 23, 2024, when he opened iSmash Reno, a one of a kind entertainment space located at the Outlets at Legends in Sparks, bringing together rage rooms to destroy things to vent anger, as is a need for many these days, axe throwing, and splatter paint rooms, all under one roof.
Shah, a father of two, saw northern Nevada growing over the past 10 years and knew the area needed something unique. Inspired by a visit similar to a facility in New York, he saw the potential of combining multiple interactive experiences into a single venue. Unlike many entertainment spaces, he doesn’t serve alcohol, giving his space more of a fun and safe vibe for families, kids and teenagers, as well as adults.
“We have party rooms, space for corporate events, and activities that cater to all ages,” Shah explained
The splatter paint room is a black-lit space where guests can throw paint on canvases, walls, or even each other, with the option of having ponchos so it doesn’t get all over their clothes.
“Our tagline is simple: you have fun, and we will do the cleanup,” Shah said.
The smash room follows the same idea where guests can destroy objects while the team handles the mess. Some even bring in their own tools like their own baseball bats, and hammers to personalize their experience.
“We provide protective gear, gloves, glasses etc. because safety is the priority,” Shah guaranteed.
What also makes iSmash Reno different is its focus on accessibility and sustainability.
The business sources breakable items from thrift stores and recycling centers, keeping a continuous supply. They also help to recycle broken electronics after smash sessions.
Customers can even participate in BYOB (Bring Your Own Box), where they can bring unwanted glassware, or electronics to smash, and iSmash handles the disposal. If you have unwanted items you’d like to get rid of, you can participate in BYOB or even just come in and donate the items for others to smash.
The pricing is also a draw.
“Our smallest package includes 14 glass items and two electronics to smash and discounts are offered for veterans and college students,” Shah said.
Another unique feature? Every session is recorded so you don’t have to worry about capturing the moment yourself. Whether you are splattering paint, smashing glass, or landing the perfect ax throw, you can get a recording of your session before you leave to relive the fun.
And the creativity doesn’t stop there. The graffiti covering iSmash’s walls was done by a local artist, giving an artistic and edgy vibe to the space. It’s just another way Shah has made sure iSmash Reno stands out.
Many people associate smash rooms with stress relief, but iSmash Reno is just as much about fun and celebrations. Meaning you don’t have to be upset to come smash or paint. It’s a great place for a night out, a date, or even a bachelor or bachelorette party.
Shah recalls even doing photoshoots inside smash and paint rooms of maternity pictures, and bachelorette photos, with rooms holding up to 15-20 people.
Shah comes from a family of businessmen, with his father and grandfather both owning businesses in India, including a grocery store. His entrepreneurial spirit is deeply rooted in his upbringing, and he hopes to continue that legacy here in Reno.