Reno Magick, a local favorite for the otherworldly inclined, is closing its brick and mortar store at 1004 S. Wells Ave. with goodbye sales there until June 30th, when it will go exclusively to virtual and select in person events, including a pop up booth at the Riverside Farmers Market.
Its modern witchcraft temple where it had rituals and classes has already stopped operating.
A steadfast community location for over a decade for witches, pagans and the spiritually tuned of northern Nevada, the shop has provided a variety of practice items as well as house-made incense, candles, sage and crystal wares.
A recent nostalgia visit had this reporter greeted with wafts of incense and the sound of soul-reaching music working its way around the building’s hand-painted muraled walls.
Going forward, after the big sale is over at the end of this month, the website renomagicstore.com is where their products will be sold online.
Rent for brick and mortar was getting too high, and the foot traffic that used to be there before the pandemic just doesn’t exist anymore.
Owner Misty Grayknights said that she sees many businesses of the same niche having to shut their doors and convert to a different type of business model.
“We’re going through a weird time.” she said, “It’s not a recession but it’s damn close.”
Grayknights will persevere by setting up at the local farmers markets and getting the word out through social media, but it just won’t be the same in person collective experience as it used to be at Reno Magick.