27-year-old Nancy Roman grabs the ticket from the cashier, her sister, and puts it on the line. She and her dad start to cook new orders on the grill.
After viewing them for nearly an hour, I can see how well they work together. There is very little space, and many in this situation would be tripping over each other. However, Roman and her family are in sync.
It’s a cold night in Reno, so they have warmers for guests who want to eat outside. Roman and her family wear hoodies under their aprons and gloves.
Chula’s Tacos is a family-run food truck in Reno. During colder months, the truck is open on Friday nights from around six to nine P.M.
Roman has been around cooking for as long as she can remember. She grew up around her grandpa who taught her grandma, her parents, and her aunts and uncles how to cook. She has been in the food industry since she was 16, coming up on 11 years of being involved.
“My grandpa used to make tacos in Mexico and then my mom, she also makes tacos, and my uncle makes tacos, so I make tacos too.”
Roman’s dream is to open her own restaurant, but because restaurants are expensive, she decided to start with a food truck and still be able to cook for people.
“I did not have enough money to start my own business, so that is why I started out with a food truck so that I can later get my own restaurant. My goal is to open multiple taco trucks around town,” Roman explains.
A year ago when she opened her truck, Roman and her family created the name of the food truck and then created signature dishes to go with the name.
The name, “Chula” means beautiful in Spanish and is also the name of their most popular and most sold-out item. Like in Spanish, they have a guy version of the dish named “Chulo” and a girl version named “Chula,” a surf-and-turf taco served with a broth that customers like to dip their food into. Chulo is a taco with two meats mixed together.
I was able to go to her food truck for the first time and try one of the burritos that they sell with chorizo before she closed. The burrito was a decent size and took me two days to finish. It came with a mild salsa and paired great with the ingredients in the burrito. I will definitely be going back when I have the time to try their signature dish.
The family dynamic was great to see as well.
“My dad works the grill, my sister takes the orders, my mom preps everything, and then my cousin helps build the orders, and my brother is the only one that knows how to drive the food truck,” she said.
Even though I came late, there were still quite a few people who came to support Roman. A few students from the UNR campus as well as family friends gathered around to enjoy Chula’s Tacos whether it be outside with the heaters or in their cars.
Since the food truck is only open one day a week, Roman decided to do special events and catering for weddings and birthdays if the event hosts a large number of people to cover costs.
When she is not in her food truck, Roman spends her days working as an Assistant Director of Residential Dining on the University of Nevada, Reno campus. This gives her a chance to both stay in the food industry and get more experience in management. With being an Assistant Director, she was able to learn what goes into a food business and what to think about as she is growing her own. Time management, inventory, and food costs are some of the main factors she has seen as Assistant Director that she will take with her to help her grow as an up-and-coming entrepreneur.
Upon starting her business, Roman never knew how important it was to support small and local businesses.
“Every dollar is like a hundred dollars to a small business,” she said at the end of our interview.
She suggests shopping and eating locally to help these small business owners keep their stores and restaurants open.
Reporting and photos by Kadreanna Walker for Our Town Reno