Local Reno jeweler Nicole King, 37, of the brand on Instagram called @AdornmentbyNicole, has been making jewelry for over 15+ years. King is originally from the Bay area, having moved to Tahoe in her 20s where she first began learning about making jewelry at the store Beads Etc.. For the last 10 years, King has seen Reno culture, local business and the arts change. With her initial impressions in casino culture and the show “Reno 911”, she has since found a meaningful community.
In terms of jewelry making, King is mostly self-taught in the tools of her trade, continuously building on her skills as she designs custom pieces for her clients. The pandemic has changed the business as well, though she hasn’t been able to attend any gem shows, King has decided to dive in and dedicate herself full time to her business in the last year. King and her husband both work full time on their respective businesses, her husband’s business being Tahoe Trail Bar, while raising two young children. Although the pandemic has given King some anxiety about their family’s financial security, she feels grateful to be able to support her family and stays determined to make the most of the time at home to continue building her business.